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Is it a good idea to launch around Xmas and NY? Why and why not?
I assume family or kids related products might only benefit from that, because these are the most family moments of the year. But it is just a hypothesis :)
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@julija_ud you're right, but I think some smaller teams can still benefit, as somebody mentioned in the comments above.
@imlindsay @julija_ud Thank you for sharing your thoughts, now I feel that hypothesis is worth checking!
It really depends on your product and team size.
Could be the perfect time for smaller teams and indie builders to snatch up higher ranks on week days!
Hey Alina! Your hypothesis about family or kids related products benefiting from a launch around Xmas and NY makes a lot of sense. It's definitely a time when people are focused on spending time with their loved ones and looking for special gifts. I'm actually in the process of launching my own product soon and would love to get some advice from you. Also, once my product is live, I'd really appreciate your feedback. Feel free to click on the "Notify" button to get notified when it's ready. Thanks in advance!
Well, the hypothesis has a point, but overall I think launching around such huge holidays isn't really a good idea. Many people will be too busy with celebrations and might simply miss your launch here.
Launching during the holiday season can be advantageous for certain products, especially those related to family or kids, as you mentioned. The key is to understand your target audience's purchasing behavior during this period. If your product aligns with holiday shopping trends, it could work well.
I think it is. There are many people working during the holiday, looking forward to products that will help them in the New Year.
HIgedi