From what I've seen, short-form videos can be a serious time commitment, but it’s the promotion that really drives the revenue.
As far as I can tell, it has a low ROI, what do you guys think, should I stop investing in this?
From my experience, short-form videos can be hit or miss. The ROI might seem low at first, but staying consistent and promoting them strategically can lead to great results over time.
No, creating short-form videos for marketing is not a waste of time. They're highly effective in capturing attention, increasing engagement, and boosting brand visibility, especially on platforms like TikTok, Instagram, and YouTube.
I think short-form videos might have been a serious time commitment in the past, but not anymore—especially with the new "tools" that have emerged this year to streamline the process. Coincidentally, I just stumbled upon a recent talk that explains it way better than I ever could. It’s definitely worth a watch. Thanks for all the insights you share with us, @greg_isenberghttps://youtu.be/9PB5pXEfh9s?lis...