You should look at what kind of videos you like in corporate content and what you would watch more often, such as humorous office content. Also, just get started and overcome your comfort zone, as you try things out you'll realise what you like and what you don't like. The important thing is simply to be there regularly

I'll just join as a person who wants to hear more about TikTok marketing too. We want to try it too, but it's hard to figure out what will be interesting for viewers there 🤔

The possibilities are wide even if you are making a software, the thing is to find a red line of content that can be interesting to watch. I agree with what Julia commented a couple of days ago and would add that you can start by searching for what your competitors do on Tiktok and list ideas of what you would like to see on the platform, then start creating and posting content. It can be from the usage of your software to educational content on related topics, or even the "behind the scenes" of working on such a project, I am sure you can find intriguing concepts. But more generally, think of interesting topics and formats, test and adapt based on your audience feedback.

I have no idea how to manage TikTok effectively, and it's overwhelming! With countless trends and challenges, I feel lost trying to keep up. The interface is packed with features, making it hard to navigate. I’ve heard about the ssstik app for ios which supposedly helps download videos and manage content better, but I’m unsure if it’s worth it. I struggle to create engaging content and worry about not gaining followers. Balancing TikTok with other responsibilities is challenging, leaving me frustrated. I wish I could find a simpler way to engage with this platform and enjoy it more!