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Alessandro Canella

How to structure an acquisition funnel?

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Hey guys, we all know the importance of a well-planned acquisition funnel. Although subjective, its application can help us make better conversions. I would like your POV on creating an efficient client acquisition funnel. I’m eager to know some hard facts about it.

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Daniel Engels
what's your niche, to begin with?
Alessandro Canella
@daniel_engels We are a social learning platform where experts and learners can interact in real time. I believe both of the are our clients to some capacity.
Chetan Natesh
How far have you gone in terms of acquiring early adopters? This will be crucial in deciding the next step.
Alessandro Canella
@chetan_natesh We are converting learners from around the world. I am sure some of the more adventurous ones do have a knack to test new ideas like us.
Yash
Know your users -> Know where they're present -> Build initiatives to funnel these users in Before acquisition, discovery happens. You may want to build initiatives that improve your discovery. Post this, it's experiments to optimise conversions / improve acquisitions.