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How to Stop Your Email Marketing Campaigns from Landing in Spam?
Hey Product Hunters!
Running an email marketing campaign is great but only if your emails actually reach the inbox!
There’s a lot of advice out there like warm-up your domain, authenticate emails, avoid certain words but what actually works in real world scenarios? Any idea what actually works and what does not?
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Yatheen Brahma
Try @Success.ai for all this :)
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Here's what I've found to work:
1) Setup DKIM, SPF and DMARC records
2) Make sure you're using a dedicated IP address (not shared with other people)
3) Make sure the domain and IP address are warmed up
@filippanoski this seems like it's more for cold email. I don't think sending marketing emails this way would make much sense...
@steveb Why not? You need these things when you're sending marketing emails too if you don't want them ending up in spam.
Isn't the whole point of using something like @Resend @Postmark or @sendgrid that you don't have to warm up a domain? Their whole business hinges on your emails getting delivered. @Brevo also does a good job of this but the entire category of email marketing tools is so mature it feels like all of them are pretty good.
@steveb Yep, they warm up the IP addresses, but you still need to setup DKIM, SPF and DMARC records and make sure you're using a dedicated IP address.
For example when using SendGrid you're using a shared IP address unless you specifically pay for a dedicated one.
@steveb Thanks for these suggestions. I am going to look into these and see if they are helpful.