It's really important to know what's up with your competition. Can't afford to lack or miss out an opportunity. Also, this practice keeps the competition healthy and thriving. Do you agree?
Hi, this is a great question! I think, that majority of folks try to cut corners in a way. They use tools like google alerts or talk walker alerts to be notified by email when a competitor makes move
You should check it either weekly or twice a week. But if you figure out their content strategy for social media then may be monthly.
To ease this process, you can use analysis tools like "Not just analytics" or "sprout social" these are really helpful.