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Zulfi Husain

How long should a free trial period be?

3
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What duration of time have you seen the most success in conversion rate of a free trial period (3 days, 7 days..) to a paying subscriber?

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Ni ✌🏾& ❤️
at least 7 days. Give me a chance to use and experience the app
Charis Sfyrakis
Counterintuitively, the shorter the better it is for conversion, although the sweet spot seems to be around 7 days.
Mark Amouzgar
We conducted research on this. It depends on your product's usage cycle. If it takes a long time for users to see the value of your product, especially if it's complicated, you should offer more than a 7-day trial. However, for a simple, easy-to-understand product, a short 7-day trial is the best option.