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How far out do you start planning for your Product Hunt launch?

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David Steen
Built product in 2 weeks, started planning for launch in 1 but really been the last few days where most of it was done.
David Steen
@dominicyates It's an AI-powered news app, going to be launching hopefully this week as long as there's no critical set backs. Fingers crossed 🤞
Satyanarayan Prashar
I started a month before but I feel I could have done better if I started earlier. It will always feel the same way.
Nacho Franchini
@satyanarayan_prashar I'm curious, what do you feel that could have been done better?
Nacho Franchini
@satyanarayan_prashar interesting. Where do those leads come from? And how'd you prioritize them?
Satyanarayan Prashar
@ifranchini through people.... reach out to as many people as you can, twitter is best place to do that and reach out to those have already done what you want to. Btw I would really appreciate it if you can support me in my launch 😁
Erkin Bek
well, we started working on it a month ago and are planning to put it up for the month of June. I don't know how right this one is, because I see that some start in just a week and become the product of the day. What's their secret?!
Erkin Bek
@dominicyates Yes, I agree with you that I think a month is more or less enough. But I also have a small team and also pay attention to PH every day.
Igor Lysenko
The sooner everything is thought out, the better, because new formats can come out and you can use these formats in your product.
Felix
Since I create micro products in Notion, they are usually planned pretty short-term. I use PH mainly to get initial traffic to my products. Have you got experience with teasing the launch very early? Does it have an increased amount of initial supporters in the beginning of the launch?
Julien Fayad
@felix_digistash @dominicyates how do you guys do that ? I have a product ready (no marketing yet) and I'm planning a launch with PH specific offer... am I doing something wrong ? Can I leverage the time before the launch in a way or another ? Any tip is welcome :-)
Curious about the numbers behind each of these Dominic
@dominicyates Fascinating - do you have some examples where they've prepped 3 months ahead?