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How does influencers marketing works for tech products?
Hi Product Hunt Community! Question:
Have you, or planning to work, with influencers who are promoting tech products? What is your experience with that and do you have any recommendations?
Thanks!
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Amit Doda
Focus on those who deeply understand the technology and can provide authentic, knowledgeable endorsements. Choose influencers whose audience aligns with your target demographic and who have a track record of engaging content in the tech space. Collaborate closely with influencers to craft content highlighting your product's unique features and benefits, and consider leveraging various formats like reviews, tutorials, and live demos. Additionally, track the performance of influencer campaigns through metrics such as engagement rates, referral traffic, and conversions to gauge effectiveness and optimize future collaborations.
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if you find influencer who perfectly fits to your actual/potential audience - it would work for sure. My advice: search for related influencer who has trustworthy audience, prepare longterm collaborations, focus on your main target. In that case, I do not see any reasons that it might go wrong
I've tried working with influencers for tech products, and it's been hit or miss. Some were really effective in reaching their audience while others didn't quite connect with the right people.
I’ve seen great engagement by having influencers create tutorial videos. Their followers seem to appreciate hands-on content
Influencers have helped us gather user-generated content, which boosted our social proof.
Influencers’ giveaways and contests helped us reach a wider audience. Their followers love participating.