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How do you plan content for your brand in advance?
Do you use specific tools or strategies to stay consistent?
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Tanya Desai
Creating a content schedule definitely helps—I use Google Calendar to set up meetings and keep track of what I'm doing each day.
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@tanya_desai1 Is there a playbook that you follow so you don't have to stare at a blank screen to brainstorm ideas to write about.
If you’re talking about tools, I like to use Notion and Zoho. About content, talking to the public and finding out what they are interested in, mainly how to make their lives easier
@rai_rezende I meant to ask - how do you plan content for multiple channels in advance so you don't have to sit down every single day staring at a blank screen & looking for an inspiration.
Is there a playbook that you follow?
@ashitvora so that falls under my second answer. I like to talk to my public and understand their interests, their pains. I make short interviews with just some questions around these themes and then I keep the questions and everyone’s answers on notion. Everyday I check it out to decide the next content, its pretty quick. Plus, I like to screenshot the public’s comments around social media when they are in doubt about something or when they have opinions that diverge too much about the same thing and then I also put everything on notion. Its a stash for quick - but very useful - content!
I usually plan content 1-2 months in advance using a content calendar template in Airtable. Helps me map out blog posts, social media, newsletters etc. across channels. Recently started using Copy.ai to generate some content ideas and outlines to speed things up. Always refine the AI-generated stuff before publishing though.
I plan content like a chess grandmaster, always thinking several moves ahead. Tools like Trello or Asana keep me on track—because staying consistent isn't just for gym-goers. By the way, for those strategizing their dating profiles, "Her Ideal Match" might be the ace up their sleeve.