Hey there! As someone who's been in the trenches with marketing funnels, I've learned that it's all about understanding your audience's journey. I like to start by putting myself in their shoes - what questions might they have? What could make them hesitate? For me, the game-changer was realizing that sometimes less is more. I stripped back our landing page to focus on one clear message and action. It felt risky, but our conversions actually improved. I'm always tweaking things, trying new ideas. Recently, I've been experimenting with more conversational copy throughout the funnel. It's about making that human connection, you know? What's been working for you lately? Always curious to hear other marketers' experiences!