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How do you manage your marketing analytics?
With marketing attribution becoming increasingly tricky to manage, businesses are going to have to move to a multi-channel approach to see success within their marketing.
Rather than just scaling Facebook Ads to drive sales, businesses will need to be active on social media, offer free guides on their websites, produce a podcast, etc.
A more holistic approach to marketing.
Because of this, there are going to be multiple sources of data that need to be tracked.
I would love to know what fellow Product Hunters are using to track all their marketing activity!
Is there an application already created for this bringing in data from different sources?
Maybe a super-spreadsheet?
Let us know!
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Someone on Product Hunt recommended me Mixpanel, and I found it fascinating, I discussed it with my team, and now we are using Mixpanel for our marketing analytics.
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A possible fourth type is embedded software. Embedded systems software is used to control machines and devices not typically considered computers — telecommunications networks, cars, industrial robots and more. These devices, and their software, can be connected as part of the Internet of Things (IoT).2
Software development is primarily conducted by programmers, software engineers and software developers. These roles interact and overlap, and the dynamics between them vary greatly across development departments and communities. https://distinguished.io/compani...
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To manage your marketing analytics, you can follow these steps:
Define your goals: Determine what you want to achieve with your marketing analytics campaign.
Identify your target audience: Identify the people who are most likely to be interested in your product and who are most likely to refer others.
Collect data: Collect data about your marketing initiatives using tools such as Google Analytics or Adobe Analytics.
Analyze data: Analyze the data you’ve collected to identify patterns and make data-driven decisions.
Refine your strategy: Use the insights you’ve gained from your analysis to refine your marketing strategy.
Track your results: Monitor the success of your marketing analytics campaign and make adjustments as needed.