To maintain consistency, with your brand it is important to use a logo, colors, fonts and messaging across all platforms. Make sure to review and update the guidelines to ensure that they are coherent and resonate well with your target audience.

Keeping a brand consistent is about nailing down guidelines and sticking to them.

Create a clear brand message that strangers want to buy your stuff. Use the same brand message everywhere. Marketing is the memorization of your brand message. If its simple, clear, and understandable, you start getting 2-3x customers.