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How do you get your customers to pay?
In our product, we are stuck at the final step i.e. getting the customers to pay.
Our product helps our Clients post their events e.g. birthday parties, corporate events, thanksgiving events, etc. They invite different Talents to come work at the event e.g. bartenders, waiters, promo models, and event helpers. The Client selects a Talent, pays the required amount, and avails the services of the Talent.
Currently
1. The clients are posting events on the website and inviting talent ✅.
2. The talents are making offers at the event ✅.
3. The clients are not hiring anyone 😔.
We have a few theories as to why this is happening and we are working on solutions. However, I'd like to hear ideas from our PH Community.
What do you guys think we can do and what strategies have you guys implemented to get your users to pay?
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@yann_leretaille hey Yann
1. they are not hiring anyone. we do not share contact details unless the payment is done.
2. yes, escrow payments are being implemented and will be pushed out pretty soon.
3. we are also thinking about developing an initial communication channel, to build trust. what do you think about that?
There are a few potential issues and areas for improvement I see here:
1. Your messaging ("You plan birthdays, parties, and corporate events. We do the work.") might not address your ideal clients' deeper needs:
- For larger enterprises such as those you showed logos on the website, they often seek trustworthy vendors to ensure convenience, minimize risk, and maintain their reputation—not just a list of individuals. They might prefer an end-to-end solution rather than piecing things together themselves. Is a service tier where your platform acts as a managed service provider, handling everything from coordination to execution in the product roadmap?
- Individuals are most likely to have concerns about whether the product was built for them as you listed only larger businesses on the website.
2. What is the whole process like for talent and clients, especially after accepting the offer?
How do you ensure they would show up on time and do the job perfectly?
What can clients expect here?
3. Is there any way to sneak a peek of the platform without an account, perhaps the list of talent, use cases, and guarantees?
4. Personalization & localization are key too.
My recommendation: Clarify who your ideal clients are, the typical size and stakes of their events, and how your platform delivers on their actual jobs to be done, and adjust the positioning and messaging accordingly. I suggest you contact potential clients (who posted gigs on your website but did not pay) directly via email/WhatsApp to ask why they used your product, what they are looking for, and if there is anything you can help them with. The goal is to quickly understand who is most likely to need and use your product, what problems they are having, and what their underlying concerns are.
Let me know how it goes, Faisal!
The answer is quite obvious. It holds no commercial value.
Here's the explanation: No matter how well the event is organized, it does not generate any financial benefits for the company, organization, or family. The event itself is a cost-incurring activity that does not create profits, leading clients to reduce budgets and avoid unnecessary expenditures.
Solution: To generate revenue, the focus should shift to organizing business-oriented events, such as trade shows or industry annual conferences. I hope this clarifies my point.
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