How do you approach video storytelling? Do you follow a specific structure or formula?

I usually start by visualizing the core message I want to convey then build a narrative around it.

For me, every video story starts with understanding the audience. I ask myself, “Who am I speaking to, and what do I want them to feel by the end?

I usually start with a strong emotional hook and let the story flow naturally. It keeps the audience engaged.

I think following a rigid formula can sometimes make stories feel predictable. I prefer to focus on the emotional journey and adapt the structure as the story develops. It keeps things fresh and authentic.

I stick to the classic problem-solution formula. It is simple but effective for most audiences.

Relatable problems and solutions make up my approach, always ending on an inspiring note.

For me it is all about building tension and then delivering a payoff. Like a mini roller coaster ride in every video.