Two completely different cases from my personal experience: 1. I built a PHP library for my own larger web project and decided to sell it as a separate product. I set up an e-commerce platform and launched a minimalist product website. On the very first day, shortly after the website launch, without announcing the product anywhere, I made my first sale! I couldn't believe it. I initially thought the product would sell like wildfire, but unfortunately, that wasn't the case. In the end, I didn't generate enough sales and had to shut it down. 2. I developed a free Android app and published it on the Play Store during the early stages of the smartphone era. An user contacted me and expressed the need for certain features, offering to pay a certain amount for them. That's how it all began. More than 10 years later, the app is still generating sales, although not as much as before.

I dont think you need to be good at marketing. Most devs suck at USP. But then blame lack of marketing skills. Marketing is easy if you have a great USP. So focus on that is my recommend.

It is very different of course for each business. But, I firmly believe it is all about how much value you are bringing to your audience. With Liffery we started with the problem for the end user. We wanted to solve the issue of mindless and annoying push-ads... shoppers want to buy and shops want to sell, it is a simple situation. It is hard to put our journey into words in a short comment here, but you can read our full story/journey over at https://www.liffery.com/liffery/... I hope that helps :)

Pure hustle and a bit of luck! I networked like crazy, pitched my services to anyone who'd listen, and finally landed my first client through a referral. Provided them some value upfront and made sure to exceed expectations once I got the gig. It was all about proving my worth and earning their trust.

Me too.

For freelance it was literally them making a completely cold outreach to me. It was incredibly unexpected and it was great. For products, by launching here.

I can relate to that. I'm a tech and product guy, and I always need help with marketing. One time, I tried cold emailing, averaging about 10 emails per day and 100 emails in a week. My response rate was around 10%, with 1-2 good prospects per week. Although it was tedious work, it paid off in the end.

one of my friends paid even tho they didn't need to :)

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Our first 10 customers came from our personal network so dont be afraid to utilise your connections 😊

It happened entirely unexpectedly. But before the first payment, we had two failed months of working with different types of advertising.

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