Help! Stuck in the Social Media Maze 🥺

In terms of social networks, Twitter/𝕏 is the place to be If you are into B2B software. To me YouTube is not a social network but rather a video publishing site, because very few YouTube visitors are also video publishers, but it can still be a worthwhile place to post. You are right, publishing content can quickly become an exhausting activity. To me the way to get maximum results with your content could look something like this: 1. Publish content on a blog when you really have something to say (a product or feature launch, an opinion about some industry news etc). 2. Post links to your content on social networks. 3. Engage with potential buyers on social networks by replying to their posts. For Aicado the potential buyers would be the customers of the software products for which Aicado is providing a plugin (.bubble etc). If what you are saying is valuable, then they can start following you and discover your content. 4. It's OK to repost your content instead of creating new content. Your readers are looking for valuable information, not necessarily new content. To vary things you can quote a different part each time when reposting. I'll note here that direct sales is a real option for B2B (not so much in B2C), so once your team has identified some potential buyers, they can send cold emails etc. Another way is partnering with IT consulting firms or whomever .bubble etc are partnering with; they can recommend your software to their clients. Best of luck.