🤝 Google Ads and ChatGPT together for better performance

It would not be exhaustive to describe what the partnership between the two giants consists of, I will leave you the video specifically but first read all and let me know your point of view(https://www.linkedin.com/posts/j...) Instead, I would like to reason about how we are increasingly heading towards a future in which AI will be the starting point of every decision: strategic business decisions, political decisions, financial decisions, everyday life decisions. 📈 The era of AI-enhanced advertising has arrived, and within 3-5 years we will see a tr ansformation in the role of the ad manager that will involve a shift in his or her responsibilities: he or she will take on less and less what until now has been a very executive role (choosing and testing functions such as copy, creative, bidding, etc.), holding instead a more strategic position, thus letting AI do the so-called dirty work. ⛔ Many might interpret this "leg-breaking entry" of AI as a risk, a threat to those areas where calculations and decision-making are at its core; I see it more as an opportunity to create a professional figure such as the ad manager that is more comprehensive and multifaceted. "It won't be AI that steals your job, but a person who knows how to use it." #ai #google #future