It would not be exhaustive to describe what the partnership between the two giants consists of, I will leave you the video specifically but first read all and let me know your point of view(
https://www.linkedin.com/posts/j...)
Instead, I would like to reason about how we are increasingly heading towards a future in which AI will be the starting point of every decision: strategic business decisions, political decisions, financial decisions, everyday life decisions.
š The era of AI-enhanced advertising has arrived, and within 3-5 years we will see a tr
ansformation in the role of the ad manager that will involve a shift in his or her responsibilities: he or she will take on less and less what until now has been a very executive role (choosing and testing functions such as copy, creative, bidding, etc.), holding instead a more strategic position, thus letting AI do the so-called dirty work.
ā Many might interpret this "leg-breaking entry" of AI as a risk, a threat to those areas where calculations and decision-making are at its core; I see it more as an opportunity to create a professional figure such as the ad manager that is more comprehensive and multifaceted.
"It won't be AI that steals your job, but a person who knows how to use it."
#ai #google #future
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