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Finding early adopters on an ongoing basis
How do you find early adopters for your startup on an ongoing basis?
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Jim Treinen
The best way to ensure user adoption is to perform enough pre-product research to ensure that you are solving a real world problem. It is not enough to speak in broad terms, but to do the work to get to specifics. Once you nail this, user adoption will happen.
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@jtreinen True. How do you know when you've done enough pre-product research though 🤔?
@dhruv_bhatia I honestly think of this as an ongoing process where you are able to go back to the people with whom you have already engaged, and continue the conversation and ultimately build a community that continues to feed your product roadmap, and your user base.
We used Product hunt, Indie hackers and ShowHN, and our community of existing users to find early adopters for our products.
@qudsia_ali makes sense :). Did any of these platforms work on an on-going basis as well (not just one-time launches)?
The task is rather difficult.
Meaningful participation in industry's events might get you some initial traction.
In some cases, creation of outstanding content might drive converting traffic to your website. But it takes time and expertise, and the result isn't necessarily immediate.
@inesfenner Agreed Ines :). Which is your favourite platform on an on-going basis?
Thought leadership is super useful. We write blogs, and product updates regularly, this has attracted multiple early adopters and given us much more intel on where our market is.
We capture this audience in a community slack channel to further engagement
Our main tool is our product blog https://sahha.substack.com/
Here's a strategy for launching a SaaS product and finding thousands of early adopters/beta testers for your pre and post launch marketing initiatives. It's a long read but covers an in-depth actionable strategy.
https://robxentreprenuer.medium....