It is an advantage for every marketer to have data insights!
These insights can help you develop personalized marketing strategies for the highest possible return on investment.
How are you using data in your marketing?
Yes, our marketing team relies heavily on data when making decisions. We use data to track customer behavior and preferences, as well as to understand how our marketing campaigns are performing. This allows us to make informed decisions about where to allocate our resources in order to maximize our return on investment.
I totally agree, Marketing without Metrics is like making blind strategies. That's why I usually check all social handles insights, GA data, and search console to stay up with the trends.