Sure! Facebook, Instagram, and YouTube are probably our best channels to share information about the solutions and services. Also, try to focus on social listening (find people who are talking about product or problems that your product helps with and respond to them). You can set up Google alerts or use a social listening tool, such as Awario.
Hi, guys. My team actively use Twitter and Linkedin. I feel like this 2 platforms are concentration of founders and investors. What can you recommend me as well)?
We are considering it too, and I think doing Instagram is kind of a must nowadays since GenZ use it as their first channel to get to know about certain products or brand. Besides that we are not doing it actively since our product is focusing on solving very specific problem (college application preparation), thus search engine optimization is more effective marketing strategy.
We do and you should to. Nowadays, you can't have a full marketing plan without taking social media into account. And especially if you're a indie founder, you'll need support of your online community
Yes! We are fairly active on Twitter and LinkedIn.
Curious to know if any SaaS companies use Instagram as a part of their strategy? If yes, does it help? I've always believed that Instagram is not the right audience for SaaS products.
Over 3.7 billion people use social media worldwide, 4.4 billion by 2025, according to Statista. So with roughly half of the world's population on social media, you'd do yourself and your business a disservice by not making social media a core component of your marketing strategy.
Warning, shameless plug incoming: We developed SocialWeaver, a social media management platform to help businesses build and grow their audience on social media. We launched SocialWeaver here a couple of years ago. Our platform supports Facebook, Instagram, Twitter, LinkedIn, and RSS. We have a free plan if you want to check us out. Happy to answer any questions.
Yes, We do.
Content + Re-targeting Pixel.
Social media has proven to be a powerful and cost-effective marketing tool for many businesses.
There are many ways that social media can be used to engage customers with a company, but the two primary ways of doing this are by advertising or by providing them information and services.
With Pixel, you can
Retarget "add to cart" users.
Retarget high "buyers intent" blog post (by delaying pixel fire).
Retarget "expired subscription" users. etc.
Hi @richardfliu, yes we use social media but unlike content or ads, we use it to build super users + ambassadors. IMO 100 super users are better than a million 'i"m just a' users. Super users are straight faced, share their ideas, help you improve your product, champion your product/service, fill the gap as a community leader and so much more. Social does have the power to build communities and build serious network effects. While the traditional playbooks yield some results, it's a crowded world with the same old strategies and tactics. Trust this helps!
Yes, I think it is essential to use social networks in your marketing strategy today. However, it is necessary to choose them well according to your target and to make quality rather than quantity ;)
SEO PowerSuite