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Richard Fang

Do you use social media as part of your marketing strategy?

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Aleh Barysevich
Sure! Facebook, Instagram, and YouTube are probably our best channels to share information about the solutions and services. Also, try to focus on social listening (find people who are talking about product or problems that your product helps with and respond to them). You can set up Google alerts or use a social listening tool, such as Awario.
Natalie Karakina
Yes, we do, content + ads
Sasha Briu
Hi, guys. My team actively use Twitter and Linkedin. I feel like this 2 platforms are concentration of founders and investors. What can you recommend me as well)?
Savian Boroanca
Launching soon!
@tasha_dziatkovskaya Slack groups can be good, also Medium.com in some cases.
Subin Heo
We are considering it too, and I think doing Instagram is kind of a must nowadays since GenZ use it as their first channel to get to know about certain products or brand. Besides that we are not doing it actively since our product is focusing on solving very specific problem (college application preparation), thus search engine optimization is more effective marketing strategy.
Alice Rodgers
we do) Facebook, Twitter, Instagram, LinkedIN for now Planning to use tiktok and youtube, medium later
Richard Fang
@cn__katie Out of curiosity - what has worked well for insta and TikTok?
KimSuyeon
Yes, it is. I think marketing using social media is very important!
Ruben Wolff
We do and you should to. Nowadays, you can't have a full marketing plan without taking social media into account. And especially if you're a indie founder, you'll need support of your online community
Gleb Braverman
Yes, we are working with content creators from TikTok and other social media channels
Richard Fang
@gleb_braverman What have you seen work the best for TikTok?
Jing Hu
We do! content + ad. Thought after a while I realized how difficult it is to attract organic users.
Pallavi Khanna
Yes! We are fairly active on Twitter and LinkedIn. Curious to know if any SaaS companies use Instagram as a part of their strategy? If yes, does it help? I've always believed that Instagram is not the right audience for SaaS products.
Mariah MacInnes
Yes! But I like to look at it as "content marketing" and feature multiple content streams!
Veranika Vinichenka
Yes, but more in «Just for fun» format, Instagram
Alessia Armenise
Yes absolutely, LinkedIn and Twitter for us!
Jaskiran Kaur
I feel Social Media is great way for Marketing. Everyone is now on social media and it is best way to tell about the company and products
Yousif Abood
Over 3.7 billion people use social media worldwide, 4.4 billion by 2025, according to Statista. So with roughly half of the world's population on social media, you'd do yourself and your business a disservice by not making social media a core component of your marketing strategy. Warning, shameless plug incoming: We developed SocialWeaver, a social media management platform to help businesses build and grow their audience on social media. We launched SocialWeaver here a couple of years ago. Our platform supports Facebook, Instagram, Twitter, LinkedIn, and RSS. We have a free plan if you want to check us out. Happy to answer any questions.
Rachel Hayes
Yes, We do. Content + Re-targeting Pixel. Social media has proven to be a powerful and cost-effective marketing tool for many businesses. There are many ways that social media can be used to engage customers with a company, but the two primary ways of doing this are by advertising or by providing them information and services. With Pixel, you can Retarget "add to cart" users. Retarget high "buyers intent" blog post (by delaying pixel fire). Retarget "expired subscription" users. etc.
Cica-Laure Mbappé
We do, a lot. On top of content creation, we encourage each other to be active on social media to increase our visibility.
Joseph Abraham
Hi @richardfliu, yes we use social media but unlike content or ads, we use it to build super users + ambassadors. IMO 100 super users are better than a million 'i"m just a' users. Super users are straight faced, share their ideas, help you improve your product, champion your product/service, fill the gap as a community leader and so much more. Social does have the power to build communities and build serious network effects. While the traditional playbooks yield some results, it's a crowded world with the same old strategies and tactics. Trust this helps!
Richard Fang
@saascoach Well said indeed!
Maëla Daugan
Yes, I think it is essential to use social networks in your marketing strategy today. However, it is necessary to choose them well according to your target and to make quality rather than quantity ;)
Bahaa Mahagne
Sure! and you should do it too. The key ingredient for doing social media marketing well is having a strategy.