I hear more and more marketers say that Reddit is an underestimated channel and that modern marketers must be there.
What's your experience with the platform?
@nemanja_zunic2 no personal experience, but I've heard many thought leaders in marketing, like if I'm not mistaken Search Engine Journal and Neil Patel too say that marketers should explore Reddit as a new channel
Hi Natalia. I'm glad that finally someone has brought up Reddit. I've gained a few thousands of users on Redit and I'd love to share some of my experience. I'm also open to chatting with others who are using or wish to use Reddit as a marketing tool.
Conclusion first: Reddit is underrated and most products can find a decent amount of user base here.
Reddit is the top 10 largest social media in the US and top 20 in the world. With a penetration on North America, over 60% users are college-educated male. And more importantly, the community follows a strict non-commercialization rule, which means Reddit users are much more sensitive to promotions compared to average Facebook/Google users.
I've tried three ways of promoting on Reddit: advertising, self promotion, and community collab. I would say the ads part is a no-go for me simply because Tiktok and Meta already have a more sophisticated ad system for us to run all of our budget on. As for self promotion, I've had a few hunderds of organic downloads from around 20-30 posts, which is much more than I've ever had in other social media. Finally, I've had a few successful community collabs where I talked and partnered with subreddit moderators.
The trickiest part is to keep your account alive. As Reddit puts it, “It's perfectly fine to be a Redditor with a website, it's not okay to be a website with a Reddit account.”
@kelly_happicat Thanks a lot for sharing the details! What's the target audience of your product by the way? I'm trying to understand what is specific about Reddit's audience. And how much time (weeks? months?) did it take you to publish 20-30 posts?
IdeaBuddy