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Do you think video marketing will be a lasting trend? What can replace it?
I think it’ll be one of the top trends for a while. For the feature, maybe there’ll be more interactive visual content. What do you think?
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Robert Ford
Video marketing will have a lasting impact because information technology is moving forward, and there is no shortage of data. In fact, The Information Age creates more data every year. With tech advances and cloud computing, video marketing can rapidly convert traditional marketing channels into short-form digital video content.
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@secure_slate So right for the overall picture. Video marketing is promising through combinations with current and upcoming technologies.
Exactly! I think that holograms might be used in the future for content. However, I am sure that video marketing will stay in trend for a long time.
@dilan_aydin I would lpvr tp use holograms, but the tech is so costly. While videos are within everybody's reach.
@dilan_aydin The popularity of holograms must be based on the popularity of supporting device, and I believe that day will come, even if those devices will be expensive. It's like making the leap from the old-fashioned cell phone to the smartphone era.
@murali_aasaan absolutely.
Infact majoroty ofvideos have apresentation concept where one person explains something.
It depends on the user engagement we now had observed both longtime videos & shorts people gave value to both as per their interests but may be AI is evolving someday we can see another form of video marketing.
@julie_john Yes, user habits constantly evolve so new techs will also adapt to them
Whether it's through holograms or another platform, I think videos are here to stay. Although I'm still unsure about the metaverse, that can definitely change the future of visual content.
@neri_raanani Yes, since now we know that technology is beyond our imagination sometimes, for sure there are very exciting changes await us :)
Video marketing is definitely here to stay.
I think we'll see the trending formats from social media and creator culture influence it more and more.
For example, marketing videos mirroring the kind of authentic, short form videos that are so popular on platforms like TikTok.
@lauren_thomas4 I think so! Short videos seem like getting more and more important considering the produced content volume.
Video consumption is still exploding (B2C social media apps are a good signal for where trends are heading). But not all videos are created equal! Using real people, keeping them short and sharing genuine/engaging stories seems to be the best formula for success.
@gary_zurnamer1 Video is compelling for B2C for sure but even B2B has a huge potential.
I agree with your points. There are many video content out there but ofc not all of them are engaging.
Video marketing will increasingly be replaced by shorter content such as reels. People no longer have the attention span to watch a long video or one longer than 30 seconds, in fact even you tube is increasingly bringing out short content
@giovanni_ghigliotti2 That's what it seems like! I guess video content will evolve continuously but will stay as well.
@giovanni_ghigliotti2 @giovanni_ghigliotti2 That's what it seems like! I guess video content will evolve continuously but will stay as well.
AR and VR may be able to gove video a fair fight, but video is here to stay.
From infants to elderlies, everybody loves video.
@jeff_chun @janset_angi agreed! At Vouch we help customers collect customer video at scale which is often the main barrier to including video in a marketing strategy!
We're also live on Product Hunt now if you want to check us out!
I think video is the best way to create a human connection digitally. We compared approaches doing cold emails and personalized videos are by far the most effective approach.
@magdalena_tran1 I totally agree! Also, video marketing has a plus in terms of everyone's short attention span. They're always more engaging.
@janset_angi 100%, I think finally people are seeing the humans behind the brands and after all, people buy from people they trust!
I think video marketing will be a lasting trend, it can be very versatile as well especially if you do something like choose your own path in the video to lead the user to a conversion point.
@rob_henrichs Unique and engaging videos will enhance success for a long time without a doubt.
The answer is simple: Yes, it's worth it. Not only because everyone's doing it but because the video is one of the most versatile and profitable digital marketing...Personal Pension Providers.
@george_smith20 So true! It's not popular because it's a hype, everyone's doing it because of its outputs!
Video remains the key priority in both usage and spend for marketers in 2021 and continues to increase every year. Marketers are feeling more positive about the return on investment offered by video as it continues to influence traffic, leads, sales and audience understanding.
@diaanna Thanks for the insights! Definitely it's one of the most convenient ways to engage and create ROI.
Video marketing is a great way to market products or services. You will benefit from its appeal to our senses as well as from the fact that it is so easy to share on social networks. As long as mobile devices keep getting better, they should remain a lasting trend. A mix of video and text is considered even more effective.
Videos definitely seem to generate a lot of interest in users. I've found video memes to perform really well on my Twitter on par with text tweets :)
Apart from that, videos from customers on landing pages actually build a lot of social proof which I've witnessed firsthand while seeing customers use https://famewall.io for video testimonials😄
@gouthamj Twitter is a really good platform for video sharing in many ways imo!
Right! Video testimonials are great content for B2B especially.
Video marketing is here to stay. It's an engaging, visually appealing way to capture and hold attention💥