Yes, I do believe that the User Interface (UI) psychologically pushes the user to explore the product.
For example, many times when I visit a new SaaS, I get the feeling that I'm excited to explore it more, although its features are similar to those of its competitors, but the UI/UX plays a great role.
Absolutely, UI/UX creates the first impression and it's crucial in forming user's decision to continue in exploring the product. Wwe've noticed that a product with intuitive and user-friendly UI/UX often results in higher user retention and satisfaction. It's vital because it reduces the learning curve making it easier for users to familiarize themselves with the product hence increasing overall productivity.
UI/UX is quite a psychological factor for a product but, it's identity changes with different person.
For example, one may be attracted by the red color on ur product while another person's turns into a bull on viewing that red color(hypothetically). So, research and testing are essential requirements of design to improve a product.
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