Do you send cold emails? And if yes, are you successful with them?

@simona_o_neill3 I have always loved that phrase, spray and pray lol. As far as cold anything, I prefer coffee and occasionally pizza, cold email/calls are so annoying to work with.

@busmark_w_nika real personalisation! I will only send a cold email if I know enough about my prospect to make valid assumptions. For example if I saw someone asking for the best screen recording tool, I’m on it because I know that what I have is exactly what they’re looking for. Also if I know that they have a particular problem and need an alternative solution, I’m going to reach out with my suggestion.

@simona_o_neill3 Agree. Conversations can also make a better understanding of the prospect's needs.

@shajedulkarim_ I agree, personalisation is key. But it’s very difficult to know what’s valuable to that particular prospect unless you speak to them first or observe them talking about it elsewhere. It’s easy to make assumptions once you have some evidence to back it up. For example, if your only personalisation is the name and the role of your prospect, the cold email sent to them will come across as spam. Simply because this info can be easily automated and doesn’t require any effort. Knowing that someone works in that role doesn’t qualify you to assume that they care about the same things as other people in the same role. The real personalisation is when you include things that are not general knowledge, but stuff requiring some research work, observing their or their company’s work, interactions, development and other details that may signal buying intent. I love using short up to 1min videos or screenshots to show that I’ve done my homework and I’ve put some effort into this cold outreach. I am reaching because I genuinely believe that I can offer value to them.

@parilti_erkan I tried it, but after decided to move to Apollo

@julia_demyanchuk oh thanks I did not try, is it easier?

@busmark_w_nika The worst is trying to get through secretary or executive assistants, to get to your lead, I would even fake an British accent when I called Britain 🤣🤣 I'm sure it sounded terrible and obvious, because I already have a NYC accent.

@busmark_w_nika I believe it's the correct mixture of the message copy, the email list and the platform that makes a difference.

@busmark_w_nika investing time to craft a good copy is definitely worth it. And yes, it's not about the features, but the benefits and the problems it solves. Thanks Nika!