Discussions (on PH, Social media etc.) are quickly outdated – as more people post more things.
But PH sometimes shows older discussions in the same category or from the same user.
Social media offers "bookmarking" to come back.
Why?
👍 You can engage with old pieces of content so the creator will be notified about the interaction = You spark his/her attention
💾 Bookmarking still serves to save the content that is somehow valuable to you. (You are more likely to remember the creator.)
♻️ As a creator, you can repost/retweet the best performing (old) content again so you "renew" it and can gain more engagement in the present moment.
Marketers, do you do this?
– Do you return to old content pieces?
– Do you interact?
– Do you repost?
You should.