Subscribe
Sign in
Do you read long texts? (My own research for marketing purposes)
I want to know if you are inclined towards longer texts or if you are a 'short-text' reader. Copywriting is crucial, but I am interested in understanding how much time people are willing to invest in reading (it is my research for marketing purposes).
42
Replies
Best
Terry Hu
depends on the platform - twitter / etc. it seems better to use punchier sentences, but if you're writing on Medium or a blog and the headline is strong, then I think people are more okay with reading a long engaging piece
Report
Share
A short text to get my attention and a long one if I'm really interested in the topic
I'd rather read either short but concise texts or middle-lenght texts honestly
@busmark_w_nika 🤫🤫 I'm supposed to read everything, but If I did, I wouldn't have time to sleep.....ever. 🤣🤣
@busmark_w_nika That's actually perfect, plus I like forests and fjords so much more than other types of landscape, they are so peaceful. I would have no problem living secluded in the woods as long as I had a really amazing internet connection lol, has to be at least 1 Gb/s minimum lol. Oh and definitely some pets.
Short text.
Even when it needs to be long, it can always be broken down to smaller parts!
Pls, make it clear. What do you mean long texts? Maybe I gave you a wrong answer
It really depends on what the storytelling approach it is.
The other day I was reading an article by The Verge and the copy is more dense, but it's also a different kind of consumption (long-form story). For copy like that separating the paragraphs is annoying as it breaks up the content.
For social media posts and simple blogs it's different though. My rule of thumb is 300 words per header, 3 sentences per paragraph and no more than 15 words per sentence. (I think these are originally recommendations from Yoast)
I'm a short-text reader; excessively long texts distract and lose their importance
I'm more inclined to read long texts (blog articles and such) if the text is well-researched and written. I don't find short texts compelling since they usually just contain very general information with low value. Exceptions can apply, but it's like this 90% of the time.
On social media, the only long texts I read are threads on Twitter (X). On Platforms such as Instagram, I tend to not read the long captions. I believe one intriguing line is good enough.
Depends on who sent it. people reaching out on Linedin for support on PH, no. Teammate stuck somewhere, yes, to the last word.
Short and to the point does it for me. Don't tell me about your dream last night that helped you come up with the realization of the idea you are about to present, just get to the point 😁
