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Day 6: of the 99 MOST essential tips for a SUCCESSFUL product launch - don't MISS it :)
Showcase User Testimonials
Feature testimonials from beta testers or early users to build credibility and trust.
There is nothing more valuable but the authentic truth by users using your product - even upfront as Testimonials.
You should get this checklist done;
1) quotes from testimonials
2) reviews (more detailed reports)
3) Videos
3.1) may a small interview video
3.2.) A small user journey video from the testimonial
Believe me _ There is no stronger influencer than people who are actually really using the product.
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Absolutely, Marcel! 🌟 Testimonials are the cornerstone of trust and authenticity for any product. We've been gathering feedback from our beta testers and early users, and it's been overwhelmingly positive. We're in the process of compiling their stories - both in their words and through video content - to share their experiences.
We've collected impactful quotes that resonate with the challenges and triumphs of content creation.
Detailed reviews are being formatted into case studies to showcase real-life applications.
Our video testimonials, including interviews and user journey stories, are in the final stages of production.
We couldn't agree more that the most compelling advocates are the users who benefit from our product daily.
Thanks for sharing the checklist. I'm definitely onboard with your closing statement. Genuine users who become advocates hold immense power for shaping brand perception and influencing buying decisions.
Dash0