Create a better strategy for inbound content for your SaaS; here's how I've learned to do it

I've launched a SaaS product before on Product Hunt. It was a simple speech-to-video tool I built with my team. It did quite well actually—6th product of the day (missed the Top 5 mark by 5 upvotes), no hunters, we let it just play out. And we got good momentum from this—we hit 1000 users in no time, but as it was a free product, we didn't plan to, or setup to make any sale. But one thing we failed to do with our newfound momentum was to reach out to over 750 users (from our initial 1000) who kept coming back because they liked using our product. Long story short: we crashed. And moved on to other things. But it was a good experiment. Now, as I have gotten more experienced, I've now understood that a viral launch might probably help rock your SaaS boat, but great, sustained content (post-positioning) will steady it. Ideally, when next you're planning out your content, buddy, try to use this framework; 1️⃣ Define your audience and their journey I know you've heard this a lot now. But, your target audience are always on a journey to find [and use] your product. It is not a fluke. Helping to clarify where they are in their customer journey will help you brainstorm the best kind of content to provide them. For instance, haven't you wondered why is it that when you step into the reception halls of some hotels, they offer you a treat. Why? It's because (a) they know you've probably been on a long journey and want you to relax for a bit, and (b) they want to build an elite sense of their brand around how you perceive them. So, when hotels do something like this, they want you to get comfortable to buy (book a night) from them. It's like giving ice-cream to a child who's weary from travelling a long distance from school. 2️⃣ Where are they at? Meet them there. Your customers go through different stages of discovery, you should understand that. The goal of every content your SaaS creates shouldn't be to just "sell, sell, sell." Try to nurture them, and think of trying to be the relevant resource your ICP needs when they have problems. 3️⃣ Create a content flywheel Once you figure out how to create great content like this, learn how to automate it. Anticipate questions your users will have and always try to produce content in that direction. Marketing means being proactive. While doing a viral community product launch will take you from 0 to 1, you have to learn how to go from 1 to 10. And affinity branding is what will help you achieve this. And the concept is so simple, anybody can learn this. And since my launch on Product Hunt, I've gone on to try this at several other ventures I've been involved in—successfully. If you're keen on trying this, read this article: https://earlynode.com/marketing/... It will help you make more sense of everything I've just said if you want to try this strategy out when next you create content to market your SaaS product. Try it for a few months. Test channels, and see what works best. Let me know if this works for you and what your experience is like building an inbound strategy. Ciao.