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Content marketing or cold outreach?
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Jacelyn Sia
Both have their place, but content marketing builds long-term value and trust with your audience.
Cold outreach can yield quick results but may not be as sustainable. Use a mix for balanced growth.
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I would start with outreach to get first feedback, early users, and testimonials.
It helped us find out what matters most for our core audience. So know I feel more comfortable doing content marketing
I'm torn... content marketing helps to create a narrative, on the other hand cold outreach helps you to create one.
I think both are important but my first priority will be cold outreach because content marketing takes time to build a narrative.
both — for they would undoubtedly clarify and enrich each other
for example, cold outreach is about people YOU want to become partners with
in this case content-marketing will become your helper in letting them know you are a good fit for each other
there are tons of scenarios of how these two can team up:)