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Cold Mailing in 2024: Keep or Cut?
After some work, my colleague and I are almost ready to reveal the MVP of a tool we’ve been building. However, we’re at a crossroads regarding our next steps. We’ve explored several options to gain traction but aren’t entirely sure which path to take. Cold mailing has come up as a potential strategy, but we’re wondering if it’s still effective today.
I’d love to hear any insights or experiences from others who’ve been in a similar position - what worked best for you after launching your MVP?
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Emin Araki
Interesting that most people want to "keep" cold mailing. In my opinion, cold mailing is becoming less effective from time to time.
People get too many unwanted emails and usually ignore or delete them without reading. Spam filters are better now and might send these emails to spam folders. Also, people worry more about privacy and scams, so they're cautious with unknown senders.
Modern marketing focuses on personal connections through social media, content marketing, and targeted ads. These methods are more engaging and effective.
So, continuing to invest in cold mailing might not be the best use of resources, if you ask me. It's better to focus on marketing strategies that match what people prefer today.
But I am open to hear other thoughts on this.
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Agree @simonas_kauzonas personalization is key!
We are launching solarplexus.ai next week to help companies personalize their MarCom assets to their targetgroups and personas if you want to check it out.
Definitely keep cold mailing, but be laser-focused. Find prospects that are the absolute best fit for your product/service. Then take the time to craft highly personalized emails that show you understand their specific pain points and goals. Provide them real value upfront in the email itself. Aim for quality outreach over quantity. It takes more effort but response rates will be way higher.
I am with you @emilygracethompson, Personalization is the key!
We are launching solarplexus.ai next week to help companies personalize their MarCom assets to their targetgroups and personas if you want to check it out.
Keep cold mailing strategic and hyper-personalized in 2024. Research every prospect to understand their needs and pain points. Craft a compelling hook that demonstrates how you can uniquely solve their problem. Keep it short, provide value without expecting anything, and track opens/clicks to optimize. But def still effective if done thoughtfully!
So many comments about personalization in the thread, I want to jump in.
I agree personalization is key and the future within marketing & communication.
We are launching Solarplexus.ai - SaaS for personalizing MarCom assets towards targetgroups and personas - here on Product Hunt next week, if you want to check it out.