At first I wasn’t really convinced with brands jumping on the April Fool’s Day bang wagon, it just seemed unnecessary. But as someone has already mentioned it gives nice human touch and shows your audience you are more than just uptight business. Humans respond to other humans and from a brand marketing stand point campaign like this are important. I must say, I love DeltaHub’s idea, not just because I was a part of the project (even tho Im really proud), but because it really is a great campaign targeting the niche customers & even maybe announcing something else heh. Check the video here (it’s Friday after all let’s have some fun!) https://youtu.be/CUAGSuQmVrI P.S: Love what Tala did this year with a launch of night tine looking gym wear — so funny.