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Best channels for content marketing for a software start up?
Medium-Twitter-reddit-LinkedIn-FB ; where to start? The objective is to build a community of like minded people around our vision.
No marketing people in the founding team - but we need to try internally first if we want to learn
Please drop your idea in the comments!
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Tania Kot
Depends on the product itself.
But personally, for our project (AI Speech Analytics), LinkedIn showed the best results. You can find your clientele there even if the product is narrowly focused.
I am sure that if you define your ICP right, then your marketing strategy will work as needed.
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@tania_kot totally agree - we will launch the product soon - what i am trying to do is to expand my network in order to leverage it once we launch to have support, feedbacks and possibly clients :) - but its not easy - Linkedin I like it and I use it a lot- but I feel that a lot of people in US use twitter where I am awful ahah
I am active on all of the above. Try on everywhere, see where it strikes. Initially, it will take time to understand each platforms and its mechanism. You can try on Slacks and Discord channel as well.
@janak_patel56 Thanks Janak, if you have a couple of suggestions on Twitter especially, I would really appreciate. All the others I’m quite used to them now
@ludovico_petrali Sure. On Twitter conversation works, if you can find your prospects and start engaging with your prospects' tweets with personalized replies. They'd love to interact with their content. Slowly you have similar people on your connection and you're following them. In my tool, I build the functionality for Twitter on similar lines. If you want to try, let me know.
For SaaS content marketing, LinkedIn also works best. Hope this helps you
@janak_patel56 congrats man, do you have another channel where we can talk? LinkedIn?