AI tools are definitely changing the game. But while they'll automate a lot of tasks, skills like creativity, data analysis will become even more important. So, in my opinion, it's actually about using AI as a tool to enhance our work, not replace it.
Role of every professional will shift IMHO.
Just like when computers came, role of someone doing clerical work changed.
Professionals will spend more time doing creative work/thinking rather than doing menial work.
AI isn't changing the role of marketers, I think it's upgrading it. I mean AI handles the repetitive tasks that lets marketers be the strategic conductors who know exactly where human creativity adds the most value.
I think it is more of evolution. Automation, data analysis, and content generation powered by AI will shift the focus of marketing professionals from manual execution to strategy and creativity.
Marketers who embrace these changes and adapt to new tools will position themselves as indispensable strategists in an AI-driven landscape.