I know lots of people who love Zapier. But, honestly, we just haven't been fans. Zaps are great because you can connect apps. But time and time again, the data that gets connected isn't the data we're looking for. Additionally, when I've implemented it with clients, I've had zaps just stop working... and that has meant needing to hire a specialist to troubleshoot issues.
That's why in our own no-code all in one creator platform, we have direct integrations with best in class products. That way it works out of the box and stays working without any surprises!
I'm currently using Zapier to handle reporting of business events into Slack, but as we build out our own slack bot we'll likely switch to pushing this data ourselves and skip the high cost of the zapier platform. I do love the simplicity if the Zapier UI though.