What information is easier to understand in advertising: verbal or graphic, such as animation, gifs?

@tanya_volkova I'd say it depends on the product type, e.g. graphic creatives work best for food and clothes, whereas text is extremely effective for tech.

@rvelitskiy I agree, that's a fair point. some tech products are difficult to visualize and sometimes it doesn't make sense, but I still think it's a lot about emotions and how your products make someone or someone's life better. I'd say depends on audience + product, putting audience 1st :)

@lucie_l Sometimes it is really hard to create attractive atypical ads for users who are not innovators and are used to conceptual things.

@bidkaromaniuk It is very hard. But in my experience, conceptual ads are hard to understand. Which leads to lower CTR and unqualified traffic. To attract potential customers to your website you need to make it clear what you sell. The best way to do that is to show the product. Again, when possible.