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7 questions to improve your landing page conversion
1) Do you have a quick social proof in the Hero block?
2) Do you highlight negative consequences if a user ignores solving the problem?
3) Do you describe the use cases that your product covers?
4) Are your testimonials evenly distributed on your landing page?
5) Do you handle objections near the CTA buttons?
6) Do you have compelling storytelling why have you built this product?
7) Can you scroll your landing page without waiting for the animations?
These are the key points that you must check in the first place.
But that's not all!
Ultimate Landing Page Checklist has 40 questions across 7 areas.
Get it in our blog 👀
https://blog.makerbox.club/landi...
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Aaikansh Agrawal
Hi @basv, most of teams misses out on putting the use-cases on landing page but it is actually important as it attracts the users.
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Thanks a lot for these suggestion. I will follow all of these things to improve landing page conversion of my website https://homeoure.com/
@angeli_ Yeah, of course!
Social Proof is the answer to the question "Why should customers trust your product?". You have a strong social proof, if:
1. You have at least four of these social proof options
- Testimonials
- Case studies
- Brand logos
- Press coverage
- User statistics
- User rating
- Awards
2. Social proof reinforces your value proposition
3. You highlight critical points in testimonials
4. Your testimonials have pictures of people and their occupation
5. Your testimonials are evenly distributed on the landing page
Obtaining some rough figures will assist you to gauge your performance if you are beginning from scratch. Average conversion rates provide us with a place to start when evaluating our current performance and give us benchmarks to aim towards.
The average conversion rate is 9%, according to the digital marketing company Unbounce.
Wow, hold on, 9%? Is that it? Surely, that's not the case! I know: 9% may sound really insignificant, but take a closer look at how Unbounce arrived at this figure.
This typical conversion rate was determined by scrutinising 34,000 landing pages from 50 subcategories and 16 distinct sectors. Accordingly, this figure shows the typical conversion rate over a fairly wide range of sectors and subcategories in the data.
Asking yourself the following inquiries about your target audience and your page's goal will help you start producing leads with purpose.
On this landing page, who am I trying to attract?
What problem, issue, worry, fear, or suffering am I trying to solve?
What does my landing page serve to accomplish?
What action do I want visitors to complete on my landing page before leaving? (For instance, download a document, complete a contact form, register for a webinar, etc.)
Does this landing page's call to action come through clearly?
What do I want in return for this action from them? (Example: name and address for a free book in exchange)
The published content seems good to me, but I would like to contribute a little, according to the Unbounce 2021 landing page conversion rate study, there is less conversion on pages that have negative sentiments versus those that do not, so point 2 maybe see is not necessary.
The full-report -> https://unbounce.com/conversion-...
Interesting points — Thanks for sharing, @basv!
When I work on landing page optimizations, here are my best resources:
- Step-by-step guide to pages that convert by @harrydry — insightful, actionable post
- Above the Fold by @shapiro — playbook that focuses on what’s immediately visible
Thanks for these Sveta! Gonna keep this handy for my clients 🙌🏻
PS - Which Landing Page tool would you recommend to a newbie? Typedream, WordPress or Cardd? (I'd go with Typedream)
