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Sveta Bay

12 rules that helped us to go from 0 to $17K without any marketing budget 🚀

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1. There is no such thing as “too much social proof”
 2. The higher price, the better customers
 3. Empower users, not market them
 4. Talking to customers is a shortcut to success
 5. Having an email list is a superpower 
 6. Nobody wants to book a meeting with you
 7. Showing the product > Describing the product
 8. Nail one acquisition channel before adding the second
 9. Sell positive future, not product features
 10. Your customers are the best promoters
 11. Distribution is more important than the content
 12. Paying customers is the true validation You can see how we implement all these rules on the landing page of MakerBox Marketing Workbook 👀 https://www.makerbox.club/workbook

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Gurpinder Singh
That's really helpful. Thanks for this guide
Alessandro Canella
Thank you Sveta for sharing such valuable tips. Just wanted to ask one thing, how did you build up a strong email list?
Sveta Bay
@alessandro_canella thanks a lot, Alessandro! Free products help a lot to build e-mail list. We have a free Marketing Week challenge that users get for the e-mail 😊
Alessandro Canella
@basv Sveta This sounds intriguing! Would you like to share a little more about this smart strategy?
Sveta Bay
@alessandro_canella yeah, of course. We giveaway freebies on Twitter for retweet and comment. People can download these freebies on Gumroad by giving their e-mail. Here's the example https://twitter.com/sveta_bay/st...
Alessandro Canella
@basv Hey Sveta good morning! Thanks for sharing a little more, it's a kool idea and I can see it actually worked out! Smart, I like it! :)
karanveer
Some advice here, thank you. How long did it take for you to reach that number?
karanveer
@basv I really find that impressive, also, I would love to give my 2 cents on it and it is that, for people not yet willing to buy the complete one off product, offer a service that shows this side of the things that your main product offers. It could be as low as $2/month. This way, the parties in middle of the decision might give it a shot, and after a few months take up the whole thing. Again, my 2 cents, im not an expert and still in learning process around brands and businesses. Hope you have a nice day, Sveta. :D
karanveer
@basv that is great. I meant something that is more than free and less than top, that get's you rolling in small quantities so over time it adds up. Also, I am suspecting you dont plan to go SaaS?
Maria Hayat
On point rules to follow + food for thought for sure
Sveta Bay
@maria_hayat thanks, Maria! Yeah, this list can be updated constantly based on experience and made mistakes 🤔
Maria Hayat
@basv Definitely! Any tips on content distribution? Our product has just gone live, and we're creating good content all around I think (trying to add value instead of just sell, create a variety of content formats etc.)- I would just like to see it perform better!
Sveta Bay
@maria_hayat This is a great approach to add value instead of just sell. I'd recommend to experiment on different platforms and don't stick to only one distribution channel 🤔
Devanand Premkumar
Pretty nicely said and congrats on your positive progress.
Abid Unnisa
Looks promising.
Qudsia Ali
Excellent points. I strongly agree with the statement, "Talking to customers is a shortcut to success." Feedback or reviews actually helps you make your product grow better.
Natallia Shakhmetava
Sveta, thank you for sharing, valuable points! Btw, your landing page is really great 😊
Bren Kinfa 💎 SaaS Gems
Great list of tips! Especially the one where showing > describing and telling. Seems to be applicable in a lot of other areas as well.
Sveta Bay
@saasdesigner Thank you, Bren! Yeah, this is the 1st tip to implement on the landing page, If you want users to understand what your product does 🤔
Janet Granger
@basv These are very good points! Thanks for sharing.
fontchangerguru
@basv @janet_granger Can you please have a look at: https://activewhatslink.com/ they really needs marketing services.
Samuel Lake
Helpful rules! Thanks for sharing
Daniyar Yeskaliyev
10. Yours customers are the best promoters. Could you please kindly elaborate on this point? How exactly do your customers help you promote your product? Is there any specific mechanics that you use (like referrals, testimonials, reviews) or is it organic word of mouth?
Sveta Bay
@dan_yes This is both organic & special mechanics. - Some products have built-in virality, when users want to share them on the Social Networks (this is the best scenario). - Other mechanics are affilliates and referrals, where you pay comission. - And the last one is just a great product / customer service, so that users share it 😊
Chris Redfield
@dan_yes @basv Can you please look at https://whatslinko.com/ once it is also sharing marketing service
Nadezhda Babushkina
This is awesome Sveta! May I ask you to elaborate why “distribution is more important that content”?
Sveta Bay
@nadenade Thank you! Yeah, of course. You can write the best article in your blog and count on SEO, but it takes a lot of time and you don't have any confidence it'll work. But if you distribute this articles on other platforms (for example, Reddit, Indie Hackers), you get readers instantly. That's the power of distribution 💪
Rhea Reanoga
This is so great. Thanks a lot for sharing!
Gaurav verma
Hi Sveta, this is the best piece of advice I've found on the internet. May you please elaborate on this one "Distribution is more important than the content
"
Sveta Bay
@gaurav_verma10 Thank you! Yeah, of course. You can write the best article in your blog and count on SEO, but it takes a lot of time and you don't have any confidence it'll work. But if you distribute this articles on other platforms (for example, Reddit, Indie Hackers), you get readers instantly. That's the power of distribution 💪
Brennen Barney 🚀 ClickStack.io
Great info! Can you expound a bit on #11?
Sveta Bay
@brennen_barney Thank you! Yeah, of course. You can write the best article in your blog and count on SEO, but it takes a lot of time and you don't have any confidence it'll work. But if you distribute this articles on other platforms (for example, Reddit, Indie Hackers), you get readers instantly. That's the power of distribution 💪
Gaurav Goyal
How do you distribute the content @basv
Sveta Bay
@gauravgoyal_gg You can write the best article in your blog and count on SEO, but it takes a lot of time and you don't have any confidence it'll work. But if you distribute this articles on other platforms (for example, Reddit, Indie Hackers), you get readers instantly. That's the power of distribution 💪
Burak SERPEN
Thanks for the great advice Sveta! 🙌 They are really important tips, especially for startups. It would be so great If you could review Socialays's content as the owner of these ideas 🤝 #respect Here is the link to Socialays's PH page👇 https://www.producthunt.com/prod...
Akhil Gupta
Very interesting. Can you share which channels helped to acquire majority of your users?
Sveta Bay
@akhil_gupta3 thanks, Akhil! - PH launches - Twitter - SEO (blog) - content distribution on PH, IH, and other relative platforms
Jonas Cleveland
Thank you Sveta! Any tips on the best email campaign service and hot tips on optimization?
Sveta Bay
@jonas_cleveland thanks Jonas! We just use Gumroad and built-in e-mail chains. I bet there're more convenient solutions :)