1. Don't rely on your gut alone – use data to back up your hunches.
2. Don't be afraid to experiment with different pricing models.
3. Don't be afraid to pivot your product or target market if needed.
4. Don't be afraid to ask for feedback from your target market.
5. Don't be afraid to reach out to potential customers for feedback and validation
6. Don't be afraid to get creative with your marketing efforts
7. Don't be afraid to invest in customer research and surveys.
8. Don't be afraid of asking the tough questions about your product and target market
9. Don’t forget that traction is key when it comes time to raise money
10. Last but not least, always keep an open mind and be willing to adapt as needed