BEFORE you set your business goals for 2017 or start defining what success will look like in 2017 for you... listen to this episode! 2mins in you'll hear how fired up I was talking about defining success, the story around how I got offered 5k more to speak if I had 100k followers and the value of data & goals when leveraging technology and new media apps like snapchat, facebook live and periscope... It's live in all the podcasting apps and below are some of the notes... Watch out I’m fired up and full of passion on this episode, it might be a combination of my strong belief in the importance of defining success in this digital world full of noise and fakers or just the fact I was using my new standing desk. But on this episode you'll feel my passion, my fire and hear my plea for everyone that wants to use new technology or bleeding edge marketing strategies, that you must define success, you must link it to business goals and ultimately anyone that starts with the technology or the apps without defining success is an idiot. I love and believe in the power of digital storytelling, I’ve built my business around building strategies for social video apps like Snapchat, Facebook Live, Periscope, YouNow and others. But more than that, I love helping people embrace change and focus on the aspects of their business they love the most while letting their employees, customers and advocates tell their story. I don’t care about what technology a business is using or what marketing tool they have purchased, I care about helping a business solve a problem, achieve a business object and ultimately achieve the success they’ve defined at the start of the project. So it doesn’t matter if you’re writing down your goals as an entrepreneur for 2017 or putting a 2017 content calendar together as a small business, after listening to this episode I hope you understand the importance of using data, having a clear understanding of how you’ll measure your goals and the data and ultimately define and focus on success more so than any shiny object or bleeding edge technology.