Why is blogging better than social media marketing?

Blogging is more long term, I think. It depends on how ambitious you are.

Short term gains vs long term gains!

Blogging allows for longer, more detailed content that can attract readers interested in specific topics, while social media marketing is limited by short posts and relies on algorithms for visibility.

I'm not sure it's "better" it's just part of the marketing mix. People have different ways they consume content. Some prefer video to reading...perhaps the better question is; what does your potential customer value and prefer?

Blogging provides more value and authenticity compared to social media marketing because it allows for long-form content creation and deeper connections with the audience. Problem: Struggling to consistently create engaging and SEO-optimized blog posts that drive traffic and conversions. Contentify can help by utilizing AI agents to automate the creation of blog posts tailored to your brand identity and marketing goals. These agents can generate content, optimize SEO, and handle scheduling and publishing, saving you time and increasing your online presence.

Blogging drives organic and social media drives direct. None is better than the other. They're just radically different.

Is blogging better than social media marketing a given? I'm interested in other people's experience, which one brings better traffic for your business, organic SEO traffic from blogging, or social media?

I think it depends on your target audience and where they hang out. I've seen social media marketing work a treat for B2C products - whether physical or digital. We have a B2(small)B and blogging works way better for us.

It probably also depends on your clientele.

If you ignore SEO, your SaaS is asking for trouble. It pays to focus on SEO now rather than play catch up later. Here's why: Fewer conversions = less money Are questions unanswered? No sale. Increase quality of traffic vs. quantity because they are actively searching for it. Paid search costs more, especially without a way to capture their contact info on organic content - your marketing budget is toast. Most low-ticket offers aren't worth running paid ads to because your profit margin is diminished.

I didn't know it until now. Thanks for this, Neha. Though I'm interested on how to boost website traffic through SEO.

I never knew this

I think both can be powerful when they work hand-in-hand. You should blog about topics you're passionate about and answer questions that come from experience. Social media marketing can help you then break the blog down and put it out as thoughtful pieces of discourse.