I would approach the final solution by answering three questions:
1. Your marketing goal: is it app download/leads/web visit, or ROAS, -- this determinds which bidding model and site you choose.
2. Your target audience: are you targeting teenagers/people out side of the US/people into gaming-- this determines your target sites and audience.
3. Your budget: would it be over $1,000, or over $10,000? --- this determines the scale of the platform you use. For example, Google is know for its large audience but a slow learning curve.
After answering the three questions you should have a general idea of which platform to place your ads.
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Clous
Vitamin AI