What’s the key to making a product or campaign go viral?
Daniel Reed
8 replies
Replies
Shawn Cao@shawn_cao
Columns
no guarantee - most of the time, I feel the nature is full of mystery.
so probably, luck?
Share
Generated Photos
I think the main goal here is to build a loyal community that can share your work with their friends, colleagues, and followers. This will help more people learn about you and what you do😜
The quality of the product is crucial. Only when the quality is reliable can it achieve sustained growth in traffic.
Virality is definitely a bit of luck and timing, but you can improve your odds with some key elements: 1) Unique concept that grabs attention 2) Easy to share format (video, meme, etc) 3) Triggers an emotion (humor, inspiration, shock) 4) Incentivizes sharing (contest, discount code). But even with the perfect storm, it's still a bit of a mystery!
The key is that the product can create value for users and build users' trust in the brand.
The key to making a product or campaign go viral is creating shareable, emotional, and relatable content that resonates with your audience. Combining creativity with timing and leveraging social proof can amplify reach.
The key to virality is creating highly shareable, emotionally resonant content that aligns with audience interests and leverages strong distribution channels.