One of my biggest sales mistakes was not clearly identifying and understanding my target customer's needs before pitching, leading to an ineffective presentation that didn't resonate with them, but it taught me the crucial importance of thorough customer research!
I once pitched a product to a customer without doing enough research into their needs. I didn't take the time to understand their business or what they were looking for, and as a result, I failed to make a sale.
biggest mistake? thinking sales is all about 'selling'.
you see, early in my journey, i was eager, excited. had a great product, wanted everyone to have it. so i sold. hard.
it didn't take long to see the problem. i was talking, not listening. selling, not understanding.
i learned. sales isn't just 'talking about the product'. it's about understanding the customer. it's a dialogue, not a monologue.
i took a step back. started asking more, talking less. learned about the customer's pain points, their needs, their goals.
it's not just about 'how great my product is'. it's about 'how my product can solve their problem'.
i made the mistake. but it taught me. and it made me better.
so if you're selling, remember to listen. because sales isn't just about 'selling'. it's about 'solving'.
your thoughts?
I made the mistake of thinking that the customer always knows best. I took my customer's word without confirming facts and asked for payment before the product was delivered. This resulted in a loss of time and money for me.
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Not finding ways to connect with a customer. It's hard with some customers to strike off a conversation. Early in my career, I did not give enough time to build a rapport with the customer. I've now realized that selling becomes easy only when there is that connection. Even if you didn't sell at that moment, if the person remembers you, there is a high chance of them coming to you later for the service.
I can't stress it enough. BUILD A RAPPORT AND THEN PITCH!
As a cofounder of ProApp, our biggest sales mistake was initially underestimating the importance of customer feedback. We were so focused on marketing and acquiring new users that we neglected to actively listen to our existing customers. This oversight resulted in missed opportunities for product improvements and customer satisfaction. However, we quickly learned from this mistake and implemented a robust feedback system, which has since helped us enhance our product and build stronger relationships with our users.
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Imagine a salesperson for a software company who is enthusiastic about their product’s advanced features. They might dive into a detailed pitch about these features without first asking the customer about their primary challenges or Precana course online.
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