What’s the best advice you’ve received for launching products successfully?
Hamza Afzal Butt
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Eithiriel DeMerè | Language-Market Fit@nikkielizdemere
Do not equate launches with Go-to-Market strategies.
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@nikkielizdemere Thanks for sharing! So what kind of benefits could a launch bring in these days?
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Thanks, Nichole! That's a great distinction to remember :)
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The best advice I've ever received as far as launching products successfully is to have an audience beforehand. If you don't have one, do whatever it takes to build one.
yes, please share how you built your audience @timothybramlett
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@timothybramlett Maybe sharing some tips on how you built your audience could really help others gearing up for their launches :)
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@timothybramlett agreed :)
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The best advice I’ve received for launching products successfully? Always remember: "break fast" comes before launch!
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Soft launch to gather feedback & find your ideal customer, then iterate like crazy and make a real launch.
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@simonas_kauzonas Sounds working :) have you launched your product?
Proper planning, timming and a strong community is key
So true! Successful launches take so much more than just putting a product out there. You need a whole go-to-market plan - positioning, messaging, pricing, target personas, demand gen and sales strategies, partner and channel enablement, customer success plan for adoption/expansion, etc. It's a major cross-functional effort that needs to be well orchestrated. Best advice I got was to start that planning process early, like 6-12 months out from launch if you can. And get buy-in from all the key stakeholders on the plan. Nailing the launch is critical for that initial traction and momentum!