What’s the best advice you’ve received for launching products successfully?
Hamza Afzal Butt
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Eithiriel DeMerè | Language-Market Fit@nikkielizdemere
Do not equate launches with Go-to-Market strategies.
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@nikkielizdemere Thanks for sharing! So what kind of benefits could a launch bring in these days?
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Thanks, Nichole! That's a great distinction to remember :)
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The best advice I've ever received as far as launching products successfully is to have an audience beforehand. If you don't have one, do whatever it takes to build one.
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@timothybramlett Maybe sharing some tips on how you built your audience could really help others gearing up for their launches :)
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@timothybramlett agreed :)
yes, please share how you built your audience @timothybramlett
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The best advice I’ve received for launching products successfully? Always remember: "break fast" comes before launch!
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Soft launch to gather feedback & find your ideal customer, then iterate like crazy and make a real launch.
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@simonas_kauzonas Sounds working :) have you launched your product?
Proper planning, timming and a strong community is key
So true! Successful launches take so much more than just putting a product out there. You need a whole go-to-market plan - positioning, messaging, pricing, target personas, demand gen and sales strategies, partner and channel enablement, customer success plan for adoption/expansion, etc. It's a major cross-functional effort that needs to be well orchestrated. Best advice I got was to start that planning process early, like 6-12 months out from launch if you can. And get buy-in from all the key stakeholders on the plan. Nailing the launch is critical for that initial traction and momentum!