What’s one acquisition channel you want to explore more? Why?

@code_rams Sounds like a good channel already :D What are you doing so far that gets you good convertion from reddit?

@code_rams Me too - reddit is a very interesting channel

Reddit is just 💯 I got amazing results from it too, so I went researching for the best subreddits to promote a SaaS product and found 13 of them so far.You can find the list of subreddits here: https://launchpedia.co/places-to...

@code_rams looks like many people keeping eye on reddit. what's your thought about linkedin?

@heleana Definitely want to explore more of this this year! b2b sales might be more effective with cold outreach

@heleana Hey Helena, curious if you could share what you have done. I have tried cold out-reach and only ran into walls. Happy to chat more through e-mail if you don't want to share publicly! joe at join looft dot com

@joseph_natoli Definitely! We've tried cold outreach before and it was poorly done. The value prop was general and the targeting was poor. Here are a few pointers: 1. Target the type of people that are already using your service/product. Kind of no-brainer but we originally targeted founders of funded companies altough we've mostly worked with VPs of marketing or other marketing leadership folks. So leave your convictions about target audience at the door and see who's actually using the product. :D 2. Warm your emails, don't email from your domain and other technical stuff you can find more info on lemlist's blog. (or use an agency that knows what they're doing) 3. Focus on just getting their interest and no necessary selling from the first email or pushing for a meeting. Our approach is pretty simple but very effective. We show them the opportunity they have with organic video content and asking them if they want to see a content plan. 4. Some sort of social proof is important. For us, we have videos that we've created for Saas companies that are pulling hundreds of thousands of views organically so we definitely showcase those as we just followed the same recipe for getting those views as the one we are selling them. This is the gist of it. Now, we are brand new with this initiative so we're still figuring out how many of these leads we can convert. But it's promising. Hope this helps!

@heleana Gonna double down on this!

@heleana really good point about clearly defining your value proposition.