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    What metrics should you track when you just launched your SaaS?

    Mehdi Rifai
    4 replies
    MRR/ARR: monthly or annual recurring revenue New bookings: Net New ARR Conversion rate % CAC < LTV: Cost of Acquiring a Customer must be less than its LifeTime Value. LTV: LifeTime Value = 1/Churn Churn: customer churn and dollar churn. With dollar churn, you can have negative churn. Negative churn is the real key to success when it comes to exponential growth. Anything else?

    Replies

    Valeriy Kosenko
    Hi, Mehdi, What indicator do you use to register JTBD?
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    Andrew James Bagby
    Beautiful.ai
    We just launched on here today, and some of those metrics are hard to calculate via Product Hunt. Overall the CAC is the most crucial
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    Joanna He
    Kyligence Copilot
    Kyligence Copilot
    These metrics you mentioned above are more results measures that you can track in the long term. It would be a good indicator of how your revenue goes. Plus, your investor will be looking at these metrics to gauge your SaaS business performance. When you just launched your SaaS, I think it is more important to track some growth-related leading measures that you can report on a daily/weekly basis. Leading measures on the marketing side we track at Kyligence are: Pageviews, unique users, MQL (marketing qualified leads) On the product side, we track newly registered users, DAU (daily activated users), WAU (weekly active users), MAU (Monthly active users), PQL (product-qualified leads), paid users, etc. Once you have all these metrics tracked on regular basis, it is important to check the conversion of growth metrics to revenue-related leading metrics, such as paid users.
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