What methods do you use to understand customer needs in a new market?

Question

Do you conduct interviews, surveys, or use analytics? 
How do you ensure your insights are accurate and actionable?

Natalia Toth · Accepted Answer

Interviews, user tests, and surveys. I think you can't use analytics if you're just entering a new market because you have no data.

Gurkaran Singh · Answer

To understand customer needs in a new market, we go all in with interviews, surveys, and a touch of analytics—because who doesn’t love data, right? Accuracy is key, so we cross-verify insights to keep them actionable. Kind of like how "Her Ideal Match" helps men decode dating profiles using data science.

Sergey Koshevoy · Answer

When entering a new market, start with in-depth customer interviews to get qualitative insights directly from potential users. These help understand their pain points, daily workflows, and what they value most. Then, layer this with surveys to capture trends across a broader audience, ensuring you're not overly influenced by individual opinions.

Analytics come next, especially once you have a prototype or MVP. By tracking how users actually engage with the product, we can validate or adjust our initial insights. We also like to connect with local partners who know the market well—they offer valuable context and can highlight cultural or industry-specific nuances that may not come up in interviews or surveys.

Answer

Survey are my go to for  initial data, then I dig deeper with focus groups to validate findings. Helps me see the full picture.

Answer

I swear by customers interviews. Nothing beats direct conversations for uncovering insights you’d never get from just analytics.

Answer

I use a mix of user  analytics and social listening. It’s surprising what you learn from online discussions and feedback!

Answer

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Answer

To understand customer needs in a new market, I use a mix of methods:
1.Market Research: Analyzing industry reports and competitor activities to identify trends and gaps.
2.Surveys and Polls: Collecting direct feedback from potential customers on their preferences and pain points.
3.Customer Interviews and Focus Groups: Gaining qualitative insights through conversations with target customers.
4.Social Media Listening: Monitoring online platforms for customer feedback and trends.
5.Customer Behavior Analytics: Using tools like Google Analytics to track how customers interact with our platform.
6.Local Partnerships: Collaborating with local influencers or experts to gain deeper market insights.

What methods do you use to understand customer needs in a new market?

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