What methods do you use to understand customer needs in a new market?

Question

Do you conduct interviews, surveys, or use analytics? 
How do you ensure your insights are accurate and actionable?

Natalia Toth · Accepted Answer

Interviews, user tests, and surveys. I think you can't use analytics if you're just entering a new market because you have no data.

Rachel Voight · Answer

To understand customer needs in a new market, I use a mix of methods:
1.Market Research: Analyzing industry reports and competitor activities to identify trends and gaps.
2.Surveys and Polls: Collecting direct feedback from potential customers on their preferences and pain points.
3.Customer Interviews and Focus Groups: Gaining qualitative insights through conversations with target customers.
4.Social Media Listening: Monitoring online platforms for customer feedback and trends.
5.Customer Behavior Analytics: Using tools like Google Analytics to track how customers interact with our platform.
6.Local Partnerships: Collaborating with local influencers or experts to gain deeper market insights.

George Elliott · Answer

Survey are my go to for  initial data, then I dig deeper with focus groups to validate findings. Helps me see the full picture.

Isla Griffin · Answer

I use a mix of user  analytics and social listening. It’s surprising what you learn from online discussions and feedback!

Eliza Brown · Answer

I swear by customers interviews. Nothing beats direct conversations for uncovering insights you’d never get from just analytics.

What methods do you use to understand customer needs in a new market?

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